.FANS is now in Sunrise

.fans – the essential global destination for Sports, Music, Entertainment and Consumer Brands – NOW ACCEPTING SUNRISE APPLICATIONS

With an End Date sunrise that commenced on June 16th .fans domains represent a powerfully intuitive extension for all fan-fuelled brands to better signpost content and engage with new and existing fans. One of the most globally resonant domain extensions in the market place, .fans is relevant not only to brands and individuals within music and sport, but also the wider entertainment industry including movie studios; actors & actresses; computer games publishing; authors, publishers and books; TV & radio; models and celebrities - and the wider consumer goods industries.

With particular relevance in the sports, music and entertainment industries (put “.fans” after any team or artist name and it is immediately apparent what content will be found at that address), the term “fans” is understood across numerous languages, bringing together passions from around the world in one community. Research carried out on behalf of the registry by independent research company LightSpeedGMI (a division of global marketing giant WPP) shows that given a choice of established domain extensions, 30% of fans show a preference for .fans domains over .com when searching for content about the things they love - a preference that can only increase as consumers begin to see .fans domain names being used across the web. Dozens of significant sports, music, entertainment and consumer brands have already made their sunrise applications for .fans – to join them, contact your registrar now!

Brands wishing to activate registrations during the .fans sunrise should contact their registrar or speak to a TMCH brand protection agent now.

For more information about .fans domain names visit http://registry.fans