The Qualified Launch Program is intended to provide a mechanism for Registry Operators to register a limited number of names to third parties to promote their TLDs prior to the Sunrise Period, while maintaining safeguards against intellectual property infringement.
According to the QLP Addendum, if a domain name matches a label in the Trademark Clearinghouse (TMCH), the domain name may be registered to a Sunrise-Eligible Rights Holder, as defined in the TMCH Requirements. If a domain name does not match a label in the Trademark Clearinghouse, the domain name may be registered in a Qualified Launch Program to any third party.
For more information please refer to the ICANN website.